Hudson Axtell
In March 2011, Pinterest was launched into smartphone app markets around the world to the delight of many, garnering mass traction within the first year of its launch. Now, this fun and creative app hasn’t lost any of its original popularity, with over 552 million monthly users who use the platform to find new recipes, carpentry ideas, clothing and mood board inspiration, and so much more. The app functions as a long strand of infinite images catered to the user based upon their interactions with other content on the app. When the user finds something they like, they can “pin it” to a board that can be named anything from the broadest categories, like ‘outdoor ideas,’ to the most specific, like ‘my chic 60’s home that I’m going to own in southern California.’ With this app’s extremely adaptive algorithm, the possibilities are, quite literally, endless.
The ability of this app to not only create new ideas for whatever a person might want to do in the future but also to curate a hyper specific vibe with your feed and account that feels unique and personal is extraordinary and undoubtedly novel with social media apps. In other cases with platforms like TikTok and Instagram, the environment feels much more toxic and fosters jealousy and cruelty towards others and even users themselves. On the other hand, Pinterest never seems to feel that way, and you can truly find a community of people who appreciate the same things you do in a much less destructive way.
The introduction of new ideas to people not only diversifies their viewpoints but also brings, in a general sense, more joy to a person's life. Being able to see and learn new things that coincide with their interests becomes more common with this application when it seems rare to find everywhere else. With the overwhelming amount of positives to this app, it is worth a download next time you get a chance!
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